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3 edition of Managing services marketing found in the catalog.

Managing services marketing

John E. G. Bateson

Managing services marketing

text and readings

by John E. G. Bateson

  • 0 Want to read
  • 32 Currently reading

Published by Dryden Press in Fort Worth .
Written in

    Subjects:
  • Service industries -- Marketing -- Management.

  • Edition Notes

    Includes bibliographical references and index.

    StatementJohn E.G. Bateson.
    Classifications
    LC ClassificationsHD9980.5 .B38 1991
    The Physical Object
    Paginationxiv, 594 p. :
    Number of Pages594
    ID Numbers
    Open LibraryOL1551008M
    ISBN 100030541646
    LC Control Number91030762

    Database marketing depends fundamentally on being able to communicate directly with your customers. That means that you need your customer address book to be as clean as possible. The following are .   Access-restricted-item true Addeddate Bookplateleaf Boxid IA Camera Canon EOS 5D Mark II City Fort Worth, Tex. Donor bostonpubliclibrary.

    Part IV addresses four key issues in implementing and managing effective services marketing. These four issues include building customer loyalty, complaint handling and service recovery, improving service Format: On-line Supplement. What, precisely, is a marketing information system? In his book Marketing Management, Kellogg School of Management Professor of International Marketing Philip Kotler defines it as “people, equipment, .

      Definition: Marketing is the process of converting prospective buyers into actual customers by communicating complete information of the product or services to the key . 4. Limited Differentiability. The differentiation of products and services is hard for most marketers to achieve, but it is an especially difficult task for marketers of professional services.


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Managing services marketing by John E. G. Bateson Download PDF EPUB FB2

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